New launches on film. Check out our new video

MIDO, also known as the International Fair of Optics, Optometry and Ophthalmology, takes place every year in Milan at the end of February, and every year Kirk and Kirk attends.

This year, just a week before the prestigious show took place, the show was cancelled due to COVID-19. We found out the Saturday before, and instead of panicking, we took action.

By the following Monday morning we had a film crew at our new offices in Brighton recording images of our brand new, colourful eyewear.

By Wednesday we had our first cut and by Friday, the day before the show was supposed to take place, we had produced this short video to present what we had hoped to show in Italy.

If you have any questions or would like to make an appointment for Vision Expo in NYC, where we will be showing at The Loft, please email us at [email protected]


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