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Eyecare Business Magazine feature ‘Eye Care What You Wear’ Campaign

Take a look at Eyecare Business Magazine :

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‘How high-tech is this?

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Kirk & Kirk unveiled a special ad campaign at Cannes Lions International Festival of Creativity. Specialist technology ‘talks’ directly to the individual and collects information through a video sensor around three data points: gender recognition, clothing color recognition, and if the user wears glasses. The software then determines the best eyewear color match from the Kirk & Kirk Kaleidoscope collection.

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