Coronavirus – is COVID-19 affecting the eyewear market?

The optics industry is not immune to the effects of Coronavirus.

So far three major trade shows have been canceled; Mido in Milan, Vision Expo in New York and, most recently, Copenhagen Specs. The cancellations have all been precautionary to avoid large public gatherings.

One of the key problems for our industry, like so many others, is the supply chain from the Far East. The closure of factories, particularly in China, has meant that many companies could not get their samples or stock timed for launch around these shows. Even some components might slow down the delivery of a completed product.

All Kirk & Kirk frames are made in France from start to finish so our Spring Summer 2020 launches; the Matte Centena and new Kaleidoscope collections are already in store, ready for purchase. Not only that, our team of international reps is on the road and presenting the latest SS2020 frames to opticians in their stores, instead of meeting them at the cancelled trade shows.

New shapes and colours are available to view at kirkandkirk.com with plenty of innovation scheduled throughout the coming months.

Discover the new Matte Centena and Kaleidoscope frames:

We wish everybody affected by this dreadful situation, whether professionally or personally, a speedy recovery.

Posted by Kirk & Kirk


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